Glossary
The words we use
The words Instafluence uses, each in one line.
Latest
Disclosure label
A clear sign that a post is paid, such as #ad in the caption’s first line, or a label on screen.
Credits
What paid jobs cost, such as a profile refresh or a fit check. You pay only when a job succeeds.
Online search
A search beyond the creators already collected. Your plan sets how many you can run.
Profile refresh
Collecting a creator’s public profile again, so its figures and their date are current.
Missing data
A figure the product doesn’t have, shown as "-" with its reason. Never a 0 or a guess.
Band
Strong (75 to 100), Possible (55 to 74) or Weak (below 55), read from the rounded fit score.
Past performance
Engagement and views on recent posts, against the creator’s size band. It starts with a weight of 20.
Audience quality
The result of the audience checks: how many warning signals fired, out of those checked. It starts with a weight of 30.
Product match
How many of a product’s fit criteria a creator’s posts and bio match. It starts with a weight of 50.
Fit score
A score from 0 to 100 for how well a creator fits one product, built from product match, audience quality and past performance.