How scoring works
Every score shows its sums
Instafluence scores each creator against one product with three weighted factors. You see each part and the post or numbers behind it.
Start for freeThe method
One creator, worked out
Ananya Rao for Hydra Serum, part by part.
Show the sums
Ananya Rao for Hydra Serum. Each part shows the quote or numbers it used.
- Product match · 80% of 50“Science-led captions match the Hydra Serum fit profile” · Reel, 14-09-2026
- Audience quality · 100% of 30Clear · 1 signal fired, 6 of 7 checked · audience checks
- Past performance · 67.5% of 20“Engagement 4.6%, above the Micro band of 2.0% to 4.0%” · last 8 Reels
Move the weights
Product match 50, audience quality 30, past performance 20 is the start. Move one and the others give way, so they still add up to 100. The score is worked out by the same rule the product uses.
The worked example
| Factor | Weight | Share | Points | What the share rests on |
|---|---|---|---|---|
| Product match | 50 | 80% | 40 | How many of your product’s fit criteria the creator’s posts and bio match. |
| Audience quality | 30 | 100% | 30 | The audience checks: how many warning signals fired, out of those checked. |
| Past performance | 20 | 67.5% | 13.5 | Engagement and views on recent posts, against the creator’s size band. |
40 + 30 + 13.5 = 83.5, rounds to 84 Strong
Bands
- Strong 75 to 100
- Possible 55 to 74
- Weak below 55
The band follows the rounded score: 83.5 rounds to 84, so Ananya Rao is Strong.
What counts as evidence
Each criterion is matched to a line from a post or the bio. A person can accept, edit or reject any verdict.
- Creator type: educator, not entertainerMatched · Bio line: “Skincare educator · derm-led routines”
- Tone and values: science-led, no fear claimsMatched · Post 08-09-2026: “What niacinamide really does”
- Topics to avoid: crash dietsNot matched · Post 12-09-2026 caption mentions “crash diet”
- Category experience: serumsMatched · Reel 02-09-2026: “Serum layering, explained”
When data is missing
A missing factor shows as missing, and the score says so. Its weight is shared out over the factors that are there.
- No audience dataProduct match 57.1 + audience - + past performance 19.3 = 76.4, rounds to 76 Strong
- Only one criterion has evidenceNo score: the product needs at least two before it scores a creator.
Receipts
Every criterion, with the words it rests on.
One fit check, criterion by criterion: what was checked, the result, and the quote it used.
Questions
Questions about scores
What happens when data is missing?
The factor shows "-" with its reason. Its weight is shared out over the factors that have data, and the score says how many were missing.
When is there no score at all?
When product match is missing, or fewer than two of your product’s criteria have evidence. You see "not enough data to score" instead of a number.
Can I change a verdict?
Yes. A person can accept, edit or reject any verdict.
How old can the data be?
Data is marked stale after 45 days and left out of the score after 90. Those are the starting settings.
