Guides
How to use Instafluence, one task at a time
How to use Instafluence, one task at a time, and India’s ASCI disclosure rules.
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Set up your workspace
Set-up has seven steps and takes about 15 minutes. Every step is optional, and you can stop and come back.
Roles, brands and who can do what
Each person gets one or more roles on each brand. Roles decide what they can do. Each brand’s data is kept apart.
Check what the AI suggests
The AI drafts, sorts and flags. A person reviews each flag before acting. The AI never moves a creator, sends a message or spends money.
Ask chat to find creators
Chat answers from your own data: your creators, shortlists, campaigns and results. Ask in your own words.
Build a list with the list builder
Pick a product, describe the creators you want, and choose Find. The list builder searches the creators we hold and Instagram.
Filter creators and save searches
Filter your creators by platform, tier, fit, audience quality, budget and more. Save a filter to run it again later.
Add and import creators
Add one creator by handle or link, or import a CSV file of many. Each new creator costs 1 credit, or nothing when we already hold fresh data.
Possible duplicates and linked records
When two records may be the same person, link them so your team sees one creator. You can unlink later.
Data freshness and Refresh
The line under a creator’s name says how old their data is. Refresh gets their latest profile and posts for 5 credits.
Fit scores and the fit checklist
A fit score from 0 to 100 shows how well a creator fits one product. Open "How this score is worked out" to see each part.
How to choose creators
Pick in this order: values first, then reach, then relevance, then resonance. Your brand profile, fit score and audience quality rating help with each step.
Check a creator before you sign
Before a deal, check the creator’s audience, commenters, paid posts, past brands, competitor ties and brand-safety findings. Each check is advice. You decide.
Audience quality ratings
Each creator’s audience is rated Clear, Check or Risky, from warning signals in their followers, views and comments.
Marks: do not contact, not this brand and ratings
Marks tell your team how to treat a creator: do not contact, not this brand, virtual or AI-generated, or refuses disclosure.
Contacts found in bios
An email or phone number a creator put in their public bio can show on their record. We never use it to contact them on our own.
Shortlists: save, compare and export
A shortlist holds the creators you are thinking about. Save creators from Chat or Creators, compare them, and export the list.
Send a shortlist for review or share it
Send a shortlist to people on your team to review, or share a link with the brand to approve. Approvers never see fees or notes.
Check a creator’s quote
Enter a creator’s quote and deliverables to see the cost per 1,000 views and how it compares with what you usually pay.
Products, sizes and packs
Add each product once. Its sizes, flavours and packs are items grouped under it. Upload a CSV file to add many at once.
Fit profiles
A fit profile describes the creators one product needs. Answer its questions and publish it, and every creator can be scored against it.
Brand profile, no-go topics and house style
The brand profile sets rules for every product of a brand: its tone, values, no-go topics and the words to use or avoid.
Write a good creator brief
A good brief keeps what must appear apart from what the creator can shape. Give facts and key messages, not a script, and let creators use their own words.
Link posts and check disclosure
Link a creator’s live post to track its stats and check its disclosure. We check when you link it and each time we take its stats.
Ad labels by market
Each country has its own rules for ad labels. A label that passes in one country can fail in another. Our check is advice; your own legal team confirms the rules for each country.
Brand mentions
Brand mentions shows posts that mention your brand through its mentions, tags and hashtags, whoever posted them.
From quote to signed deal
A deal moves from Quote drafted to Quote sent, Submitted, Approved, Signed and Completed. Advisories never block it.
When a creator is in trouble
If a creator you work with is in the news for the wrong reasons, pause your ads on the ad platform first. Then stop outreach here, ask for edits or removal, and check the rights you are using.
Upload past deals and read benchmarks
Upload your past deals so a new quote can be compared with what you usually pay. Benchmarks use your own deals first.
Competitors and exclusivity advisories
Add rival brands and tag creators who worked with them. While an exclusivity is in force, the creator shows an advisory. You decide.
Agencies and cost versus booking direct
Add the agencies you work with to see which creators each one represents and how its cost per 1,000 views compares with booking direct.
Markets, currency and formats
Your markets set your formats, tax codes and holidays. Your first market sets the date format and the financial year.
Credits, searches, plan and KPI targets
Settings › Usage and credits shows your balance and every charge. Plan and billing shows what your plan includes. KPI targets set the goals your campaigns are measured against.
Integrations and the public profile
Connect your brand’s Instagram or YouTube to add its data to your records. Everything works without them.
Notifications
Choose where you hear about each event: on Home, by email, or both. Legal and integration alerts always reach Home.
Message and export templates
Messages, emails, shortlist exports and shared reports start from templates. Make your own version of any default.
Reasons and tags
Reasons and tags are the lists you pick from when a deal ends, a rebook is decided, a quote runs above usual or an AI result is changed.
Audit log, retention and data requests
The audit log lists every change, with before and after values. Retention sets how long data is kept. You can ask for a copy of your data.
Support access
Let platform support work in your workspace for 1 to 72 hours. Only the client owner can allow it, and you can revoke it at any time.
Exporting lists
Every list has an Export button. An export includes only the records you own or are assigned to.
Your profile and sign-in
Your profile holds your own details and how the app looks for you. Change your name, language, time zone, sign-in email and password.
ASCI disclosure guide
How Instafluence checks a post against India’s ASCI rules: an accepted tag in the caption’s first line, the paid-partnership label, and an on-screen label on videos.