How our data works
Where the numbers come from
Instafluence reads creators’ public profiles and posts, and what a creator shares when they connect. Every figure has a date.
Start for freeSources
Two ways in, and every figure dated
Public collection
Public creator profiles and their posts: follower counts, captions, views, likes and comments. Only what anyone can see on the profile.
Creator connection
You can ask a creator to connect their account.
Every figure has a date
Each creator record shows when its data was collected. A profile refresh collects it again.
Stale at 45 days
Older data is marked stale. After 90 days it is left out of the score. Those are the starting settings.
What "-" means
Missing shows as missing.
A "-" means we don’t have that figure yet, and the reason shows beside it. Its weight is shared out over the factors that have data, and the score says so.
How scoring worksCorrections
When a figure is wrong
Write to us at the address in the footer. Name the creator and the figure. We check it against its source, fix it if it is wrong, and tell you what we found.


