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Features

Find, score and check creators, with the working shown.

Find creators who fit your product and see exactly why each one scores the way it does. Then build a shortlist you can defend.

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How it works

From product to shortlist

Three steps, and every score along the way shows its sums.

Step 01
Hydra Serum
Creator type: educator, not entertainerTone and values: science-led, no fear claimsTopics to avoid: crash diets
Add your productSay who it’s for, what a good creator looks like, and what they must avoid.
Step 02
  1. Ananya Rao
    84 Strong
  2. Rohan Mehta
    82 Strong
  3. Isha Kapoor
    79 Strong
  4. Kavya Nair
    - Not enough data to score
Score creators against itEach creator you find gets a fit score for this product, with the sums shown.
Step 03
Ananya Rao · 84 StrongShortlistShortlisted
Decide and saveShortlist the ones that fit, then reach out.

What it works out

Worked out, and shown

A score per product

A creator can fit one product and not another, so each score is for one product.

The sums

Three weighted parts that add up to the score, with the rounding shown.

The quotes it used

The post or bio line behind each criterion it matched.

Audience quality

Each creator’s audience rated Clear, Check or Risky, with the signals behind it.

Disclosure checks

Every creator post checked for a clear ad label.

Numbers with every answer

Each answer carries the figures it rests on.

Find and fit

Find the creators who fit your product

Find creators for a product, score each one against it, and keep the ones that fit. Every score shows its sums and the quotes it used.

  • Find creators for a product
  • Score each one against the product
  • Shortlist the best fits
See how teams find creators
  1. Ananya Rao
    84 Strong
  2. Rohan Mehta
    82 Strong
  3. Isha Kapoor
    79 Strong
  4. Zara Thomas
    77 Strong
  5. Meera Pillai
    71 Possible
  6. Kavya Nair
    -
Fit scoresFollower counts↔

How scoring works

Every score shows its sums

Instafluence scores each creator against one product with three weighted factors. You see each part and the post or numbers behind it.

How scoring works
84
  1. Product match · 80% of 50
    “Science-led captions match the Hydra Serum fit profile” · Reel, 14-09-2026
  2. Audience quality · 100% of 30
    Clear · 1 signal fired, 6 of 7 checked · audience checks
  3. Past performance · 67.5% of 20
    “Engagement 4.6%, above the Micro band of 2.0% to 4.0%” · last 8 Reels
= 83.5, rounds to84 Strong

Posts and compliance

Check every post’s ad label

Check each creator post for a clear ad label: India’s ASCI rules, plus a clear-label check for other markets.

  • Check labels on every post
  • Video labels confirmed by your team
  • See how each post did
Read the ASCI disclosure guide
Reel · 14 Oct#ad in the first line ✓
Post · 16 OctLabel missing

Ask

Ask about your creators

Ask about your creators in plain words. Each answer shows its numbers, the data it used and its dates.

  • Who beat their usual views?
  • Is a creator worth the fee?
  • Find more like your best picks
Ask chat to find creators
Which Micro creators beat their usual views last quarter?4 of 10 Micro creators with posts for you between 01-04-2026 and 30-06-2026 beat their usual views.
Ananya Rao · SPF 50 Sunscreen · Instagram Reel1.5× usual
Rohan Mehta · Vitamin C Face Wash · Instagram Reel1.4× usual

Score creators against your product.

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