The caption’s first line
The first line of the caption needs an accepted tag, among its first three hashtags: #ad, #advertisement, #sponsored, #collaboration, #partnership, #affiliate, #freegift or #employee.
#collab or #sp on its own doesn’t count.
The paid-partnership label
The platform’s paid-partnership label must be on. If it can’t be read, the post needs a person to look.
Videos
A video needs a label on screen. A person confirms it: at least 3 seconds on videos up to 15 seconds; a third of the running time on videos up to 2 minutes; throughout the brand’s part on longer videos.
When a post fails
A failed check starts a 48-hour window to fix it. Nothing is sent to the creator: the fix request is a draft your team sends.
Other markets
Outside India the check is a baseline: a clear label such as #ad in the first line, before other hashtags.