Guide

Brand profile, no-go topics and house style

The brand profile sets rules for every product of a brand: its tone, values, no-go topics and the words to use or avoid.

Updated 05-11-2026

What it holds

Tone of voice, values, visual style and who buys from you.

No-go topics, and creator types you never work with.

The AI uses this to judge fit. It never guesses what you leave blank.

Creators who post about a no-go topic are flagged in checks. No-go topics are also used in the brand-safety review before every deal.

Set words to use, words to avoid, and the language. Message drafts follow your house style.

House style never overrides disclosure rules or fixed safeguards.

We can suggest changes from your website. Choose Review to see them. Only what you accept is applied. Suggestions expire if no one acts on them.

Set-up has seven steps and takes about 15 minutes. Every step is optional, and you can stop and come back.

05-11-2026

Each person gets one or more roles on each brand. Roles decide what they can do. Each brand’s data is kept apart.

05-11-2026

The AI drafts, sorts and flags. A person reviews each flag before acting. The AI never moves a creator, sends a message or spends money.