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Guide

Build a list with the list builder

Pick a product, describe the creators you want, and choose Find. The list builder searches the creators we hold and Instagram.

Updated 05-11-2026

Find creators

1. Open Build a list.

2. Pick the products the creators are for. Each result is scored against them.

3. In Campaign idea, write who you want, where they are and the language they post in.

4. Choose Find.

If the idea is unclear, the list builder asks which country or language you mean.

Where results come from

Find searches the creators we already hold and Instagram, together.

Searching Instagram uses one of your plan’s online searches for the month. The line under Find shows how many are left. When none are left, Find shows only creators we already hold.

If Find can’t search Instagram, add a topic, place or keyword to the idea and try again.

Read the results

Use the tabs to see All, New, In your lists or Contacted before.

Choose Show more for more results, or More like these on creators you like.

Add creators to a shortlist

1. Tick the creators you want.

2. In the bar at the bottom, pick a shortlist or make a new one.

3. Choose Add. The button shows how many credits it uses.

You can undo an add from the message that appears.

Lists for a campaign

When you build a list from a campaign, everyone you add goes to that campaign’s shortlist.

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