Start with fresh data
Look at the line under the creator’s name. If their data is Stale, choose Refresh first. Refresh costs 5 credits.
Refresh also runs the commenter check and the brand-safety review against your no-go topics, at no extra cost.
The checklist
1. Audience quality: is the rating Clear, Check or Risky? Open the Audience tab to see which warning signals fired.
2. Commenters: the commenter check looks at a sample of the people who comment. It runs only with Refresh.
3. Paid posts: Brands in paid partnerships, on the creator’s page, shows how many of their recent posts we hold are marked as a paid partnership. A feed full of ads can mean followers trust them less.
4. Past brands: the same line names the brands they worked with. The History tab shows your own past work with them.
5. Competitor ties: a tag from Competitors shows an advisory while an exclusivity is in force.
6. Brand safety: read the Brand-safety findings line on their page. Submit deal runs the brand-safety review again.
7. Marks: look for Virtual or AI-generated, or Refuses disclosure.
8. Price: use Check a creator’s quote to compare their fee with what you usually pay.
Advisories never block
None of these checks stops a pick or a deal. They show what to look at. Add a note on the deal if you go ahead.
If something looks wrong
Choose Not this brand to keep the creator away from this brand, or Mark do not contact to stop outreach for your whole team.