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Guide

Possible duplicates and linked records

When two records may be the same person, link them so your team sees one creator. You can unlink later.

Updated 05-11-2026

Check possible duplicates

1. In Creators, open Possible duplicates.

2. Compare the two records. The line under each pair says why they may match, such as the same YouTube channel.

3. Choose Link records if they are the same person, or Not a match if they aren’t. We won’t suggest that pair again.

What linking does

Linked records show as one creator for your team. The shared creator data is not changed, and other clients don’t see your link.

Unlink

On the creator’s page, choose Unlink next to the linked profile. They become separate records again.

Who can link

The client owner, client admins, agency strategists and brand managers can link records.

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