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Guide

Fit profiles

A fit profile describes the creators one product needs. Answer its questions and publish it, and every creator can be scored against it.

Updated 05-11-2026

The questions

Who buys it and why. Creator types that work. Creator types to avoid. Preferred tiers. Languages and regions. Content styles that work. Claims allowed and not allowed. Worked with a competitor.

Choose Suggest from past campaigns to get a starting point.

Publish

1. Answer what you can.

2. Choose Publish.

You can publish with questions left blank. Choose Show unanswered to find them. For a campaign, the discovery brief fills the gaps.

Versions

To change a published profile, choose Edit. You work on a new draft version. Campaigns keep the published version until you publish the new one. To throw a draft away, open Versions and choose Discard draft.

Good-fit and poor-fit references

Add creators who fit well as good-fit references. We look for creators like them. Add poor-fit references too.

A creator who is also a poor-fit reference is not used to find similar creators.

Adding a reference from the creator data uses no credits, contacts no one and doesn’t save them to your creators.

Related reading

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Set up your workspace

Set-up has seven steps and takes about 15 minutes. Every step is optional, and you can stop and come back.

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Roles, brands and who can do what

Each person gets one or more roles on each brand. Roles decide what they can do. Each brand’s data is kept apart.

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Check what the AI suggests

The AI drafts, sorts and flags. A person reviews each flag before acting. The AI never moves a creator, sends a message or spends money.

Try it on your own creators.

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