How a score is worked out
The score adds up weighted parts. By default, product match counts 50, audience quality 30 and past performance 20.
The score falls in a band: Strong, Possible or Weak. Open How this score is worked out to see each part’s weight, the points it earned and why.
The fit checklist
The checklist tests the creator against each point in the product’s fit profile. It reads their bio and recent posts.
Each point gets a verdict: Matched, Partly, Not matched or Not enough data. Some points say Needs a person.
Check the verdicts
The AI suggests each verdict. A person decides.
1. Read the verdict and the post or bio line it used.
2. Choose Accept, Edit or Reject. With Edit, pick the right verdict and add a reason if you like.
A rejected verdict is not counted. Only people who can edit fit profiles can decide verdicts.
Advisories
Advisories, such as a competitor tag, show under the score. They never change the score and never stop you picking a creator.
Supports fit and Against fit
On the Posts tab, some posts are tagged Supports fit or Against fit. These are suggestions from the product’s fit checklist.
When there is no score
A product needs a published fit profile before creators can be checked against it.