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Guide

Upload past deals and read benchmarks

Upload your past deals so a new quote can be compared with what you usually pay. Benchmarks use your own deals first.

Updated 05-11-2026

Upload past deals

1. In Deals, choose Upload past deals.

2. Pick your file, then pick the column for each field. Platform, handle and date are needed. Use DD-MM-YYYY for dates.

3. Check the rows to fix, then confirm. The other rows are saved.

Uploading the same rows again adds nothing twice. New handles are added as creators, and their details fill in at the next refresh.

Where the typical fee comes from

Once a row has 10 of your deals, we use your own typical fee.

Until then, we use the tier across all categories and routes, once that has 10.

Until then, we use a starting range.

Reading the numbers

Costs are on total cost: fee, product value, shipping and agency fee.

Typical is the middle value. The usual range is the middle half of your deals.

Deals with paid usage or exclusivity are benchmarked apart from organic-only deals.

Public and Verified data count engagements in different ways, so their cost per engagement is shown apart and never ranked together.

Engagement bands

Engagement targets start from platform standards. Your own middle value and usual range show once you have deals with enough creators in a tier.

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