How it works
Answer each question for one post. Yes to all reads "meets these checks". It is a checklist, not legal advice.
Rules as of 05-11-2026.
Does the caption’s first line carry #ad, #advertisement, #sponsored, #collaboration, #partnership, #affiliate, #freegift or #employee, among its first three hashtags?
Yes
No
Is the platform’s paid-partnership label on?
Yes
No
If it’s a video, is a label on screen: at least 3 seconds on videos up to 15 seconds, a third of the running time up to 2 minutes, and throughout the brand’s part on longer videos?
Yes
No
If you used #collab or #sp, is there an accepted tag as well? (#collab or #sp alone doesn’t count.)
Yes
No
Answer every question to see the result.