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Brand and influencer marketing

Build shortlists you can defend.

You pick the creators, you run the deals, and you’re the one asked why. Instafluence gives each pick a reason you can show, and keeps the work in one place instead of five.

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Your week

You own the pick, and you answer for it

  • The brief

    A product needs creators by next week. The best names live in a few people’s heads, and nobody wrote down why they worked.

  • The check

    You ask creators for screenshots of their audience. They’re slow to arrive and easy to edit, and you still can’t tell if the likes are real.

  • The chase

    Outreach is in Instagram messages, terms are in email and the tracker is a spreadsheet. Finding out who’s overdue takes an afternoon.

  • The question

    Someone asks why you picked this creator, and what you got for the fee. The answer is in several places, or nowhere.

What changes

What your week looks like here

  • The brief

    Write down what the product needs, once.

    A fit profile is a short set of questions about who buys the product and which creators work. It keeps that knowledge where your whole team can use it.

  • The check

    Read the signals before you ask for anything.

    A fit score from 0 to 100 shows how well a creator suits this product, and each part shows its evidence. Audience quality rates their likes, views and comments Clear, Check or Risky, from warning signals you can read.

  • The chase

    See every creator’s stage on one screen.

    The pipeline runs from Shortlisted to Closed, and marks anyone overdue. We draft messages and you send them. Each deal keeps its terms and usage rights.

  • The question

    Have the answer ready.

    Send a shortlist to your team for review, and the reasons travel with it. After the campaign, the results and your rebook decisions are on the record.

You aren’t the only one being asked

Proving what creator spend delivered is a common problem, even at large companies.

  1. 01

    79%

    of marketers struggle to measure influencer ROI.

    Linqia, State of Influencer Marketing · 2026 · 200+ enterprise marketers

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