Measure
See what each campaign costs and delivers.
Each social platform reports in its own way, so results often get rebuilt by hand before every meeting. Here, linked feed posts and videos are read on a fixed schedule, and those numbers sit beside what the campaign cost.
Start for freeResults
Track each live post.
When a creator goes live, link the post. We take stats for feed posts and videos at 24 hours, 7 days and 30 days, so you can compare them at the same points in their lives. Story figures are entered by hand. If you paid to boost a post, which means running it as an ad, you can record that too. Paid views show apart from the post’s own views.
- Add boosts and costs to see the full picture
- Enter stats by hand when we can’t read a post, and they’re marked as entered by hand
- Logging a cost is for tracking only. We never move money
- Contacted 1
- Negotiating 2
- Onboarding 2
- Live 4
- Lost 1
Ask
Ask about your creators.
Ask questions in plain words, instead of building a report. Chat answers from your own data: your creators, shortlists, campaigns and results. Answers show the records and dates they use, so you can check them. Use the Follow-up box to narrow a list, and Chat keeps the earlier question in mind.
- Who beat their usual views?
- Is a creator worth the fee?
- Find more like your best picks
The wider picture
Read results the way your boss will
Views on their own don’t answer “was it worth it?”. These give the numbers some context.
- Against ads
See what the same views would have cost.
Results show what the same views would have cost as ads, which helps you compare creators with your other channels. It’s an estimate, because platforms count views and ad views in different ways.
- Followers
See your own account move.
If your brand’s public Instagram handle is set and follower collection is on, we read its public profile once a day. That can show follower change during a campaign, without connecting the account.
- Sales
See sales reported against creator codes.
Record a code on each creator’s deal, then upload totals by code or the sales a commerce platform reports. Results show those orders and sales by creator. They’re labelled last click only, may under-count, because some purchases a creator influenced may be missed, and a code match doesn’t prove the creator caused the sale.
- Mentions
See posts linked to your brand.
Brand mentions lists collected posts linked to your brand, including posts outside your deals. Each post shows who published it and whether you recorded a deal.
- Targets
Measure against your own goals.
KPI targets are the goals you set for your campaigns. They’re optional, and you can set them for all brands or for one. Campaign tiles then show progress against them.
Coming next
What this chapter adds next
- Orders
Orders from your own sales data credited to each creator by their promo codes and tagged links, counting cancellations and returned orders out.
- Sales growth
Estimated sales growth for each campaign, from totals you upload or a connected sales system, with its range and label.
- Repeat buyers
Repeat purchase at 90 and 180 days, and the lifetime value each creator brings, where order data allows.
- Forecasts
View forecasts for a planned post, shown as ranges with their track record.
