Skip to content

Choose

Choose creators for this product, not in general.

A creator can suit one of your products and not another. So you find creators for a specific product, and each one is scored against what that product needs.

Start for free

Find

Describe who you want, and choose Find.

Pick the product, then write who you want, where they are and the language they post in, the way you’d brief a colleague. The list builder searches the creators we hold, and Instagram within your plan. If your idea is unclear, it asks which country or language you mean.

  • See who’s new, who’s on your lists and who you’ve contacted before
  • Choose More like these on any creator you like
  • Filter by platform, follower-size tier, city, language, category, fit score and budget
Build a list
  1. Ananya Rao
    84 Strong
  2. Rohan Mehta
    82 Strong
  3. Isha Kapoor
    79 Strong
  4. Zara Thomas
    77 Strong
  5. Meera Pillai
    71 Possible
  6. Kavya Nair
    -
Fit scoresFollower counts↔

Fit profile

Write down what each product needs.

A fit profile is a short set of questions about one product: who buys it and why, which creator types work and which to avoid, the tiers, languages and regions you want, and the claims allowed. It takes what’s in a few people’s heads and puts it where the whole team can use it. Creators can then be scored against it.

  • Publish with questions left blank, and fill them in later
  • Add creators who fit well as references, and we look for others like them
  • A brand profile holds your tone, values and no-go topics for every product
Fit profiles
  • Creator type: educator, not entertainerMatched · Bio line: “Skincare educator · derm-led routines”
  • Tone and values: science-led, no fear claimsMatched · Post 08-09-2026: “What niacinamide really does”
  • Topics to avoid: crash dietsNot matched · Post 12-09-2026 caption mentions “crash diet”
  • Category experience: serumsMatched · Reel 02-09-2026: “Serum layering, explained”

Fit score

See how every score is worked out.

A fit score from 0 to 100 says how well a creator suits one product. By default, it adds up three parts: product match counts for 50 points, audience quality for 30 and past performance for 20. Audience quality checks if the creator’s likes, views and comments look real. A checklist tests the creator’s bio and recent posts against each point in the fit profile. The AI suggests a verdict for each point, and you can accept, edit or reject it.

  • Strong, Possible or Weak: each score falls in a band
  • See any quote it used, from a post or the bio
  • A missing factor shows as missing, and the score says so
  • Scores never use gender, religion, caste, community, age, appearance or health
How scoring works
84
  1. Product match · 80% of 50
    “Science-led captions match the Hydra Serum fit profile” · Reel, 14-09-2026
  2. Audience quality · 100% of 30
    Clear · 1 signal fired, 6 of 7 checked · audience checks
  3. Past performance · 67.5% of 20
    “Engagement 4.6%, above the Micro band of 2.0% to 4.0%” · last 8 Reels
= 83.5, rounds to84 Strong

And the rest of the job

From a long list to a list you can send

A score gets you to a list. These are the steps between that list and a decision your team agrees on.

  • Competitors

    Know who worked with a rival.

    Add rival brands and tag the creators who worked with them, with the post and its date. While an exclusivity is in force, the creator shows an advisory: a note that tells you where to look. It never blocks a pick or a deal, and you decide.

  • Shortlists

    Save the creators you’re thinking about.

    A shortlist holds your possible picks. Save creators from Chat, Creators or a creator’s page, move them up or down, check a quote, or remove them. Saving your first creator starts the list.

  • Compare

    Put 2 to 6 creators side by side.

    Pick the platform and the product to compare on, and the best value in each row is marked Best. It’s the quickest way to see why one creator beats another for this product.

  • Review

    Get a yes from the people who must agree.

    Send a shortlist to your team, and each reviewer can approve, reject or question each creator. When they disagree, you decide. You can also share a link with the brand to approve. Approvers never see fees or notes.

  • Export

    Take the list with you.

    Export a shortlist as a CSV file, or download it as a PDF, for a meeting or a client. Fees show only if your role can see them and you choose to include them.

Coming next

What this chapter adds next

  • Applications

    A form for creators who want to work with you, so good fits can come to you.

  • Wider search

    Find creators whose content looks like your best picks, across a larger pool.

  • Overlap

    See how far the audiences on a shortlist overlap, where a reliable data source supports it.

  • Connections

    A public connection, so other software and AI assistants can read the creator index and your own data.

Score creators against your product.

Start for free

Free forever. No card.

Start using Instafluence free