Founders and heads of growth

Check the fit before you agree a fee.

You may not have an influencer manager, and every creator fee comes out of a budget you can feel. Instafluence helps you judge a creator yourself, without becoming a specialist first.

Start for free

Your week

You make the call, often with no specialist on hand

The offer
A creator quotes a fee. There’s no standard rate card, and you may have few past deals to compare it with, so it’s hard to know where to push back.
The doubt
A big following looks good. You can’t tell if it suits this product, or if the audience is real, because followers and engagement can be bought.
The time
Finding creators by hand takes hours you’d rather spend on the business, and the work has to start again for each new product.
The result
The post goes live, and you’re left working out what the money bought from each platform’s own numbers.

What changes

How you’d make the same decision here

The time
Describe who you want, and choose Find.
Write who you want, where they are and the language they post in, as you’d brief a colleague. The list builder searches the creators we hold, and Instagram within your plan.
The doubt
See why a creator fits, or doesn’t.
Creators with enough evidence get a fit score from 0 to 100 for your product. It uses product match, plus audience quality and past performance where there’s data. Missing parts are marked, and you can see the evidence behind each part.
The offer
Turn the quote into a number you can compare.
Enter a quote with at least one Reel. We use the creator’s usual Reel views to estimate its cost per 1,000 views, which lets you compare a big creator with a small one. With too few comparable deals, we compare the fee per Reel with a starting range, where one exists.
The result
See what you got.
Link the post, and we take stats for feed posts and videos at 24 hours, 7 days and 30 days. Then decide if you’d book that creator again.