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Guide

Create a campaign

A campaign has four steps: Details, Find creators, Shortlist and Pipeline. Start with the product, budget, dates, platforms and objective.

Updated 05-11-2026

1. Details

In Campaigns, choose Add campaign. Enter the name, product, objective, budget, dates, target platforms and target markets.

Target markets start from your brand’s markets. Paid promotion is the part of the budget for boosting posts.

If the product has no fit profile, scores come from each brief. Add a fit profile to score against it.

2. Find creators

Choose Next: find creators. The list builder opens for this campaign. Everyone you add goes to the campaign’s shortlist.

3. Shortlist

Check each creator’s fit and remove anyone who doesn’t fit. Then go to the pipeline.

4. Pipeline

Every shortlisted creator starts at Shortlisted. You can add more creators any time from the campaign page.

Change or remove a campaign

Use Edit to change the budget or dates. The start date can’t change once the campaign has started. A note on a change shows on the overview.

If you discard a campaign, its creators stay in your creators, and its shortlist stays as a normal shortlist.

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Try it on your own creators.

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